About LACE – Big Cup Lingerie Specialist

On Dec. 28 2020, LACE received the magic order number 1,000,000 through local LACE online shops, such as lace-lingerie.com. It is the latest highlight of 20 years of work in order to create a leading online niche shop with smart lingerie for women with larger breasts.

LACE was founded 1987 as a lingerie shop in Denmark. And in 2000, the concept of a specialist lingerie assortment for “women with a larger bust" was launched as a catalogue as well as an online shop.

In 2007, LACE expanded to Germany where central warehouse for EU was established in the border city, Flensburg. Today, the online business is 99% of total sales – and it is constantly developing.

Charlotte Maj Leerskov is founder and sole owner of LACE Lingerie with head office in Denmark; 20 minutes from Flensburg.
“We started out by serving a few thousand customers in Denmark many years ago. That we today can ship parcel number 1 million makes me very happy. We know that it is very difficult locally to find a huge assortment for women with a larger bust, so it is wonderful to be able to help that many customers – and to be able to make this a living".

Third generation, Patrick, is today our Manager of Operations, so LACE Lingerie expects to be able to help many women in the future as well.